How to Write Your Ad

Copywriting, or to put it better writing Ad copy, is the one skill which all online business owners should learn. As you develop your business, writing in all its forms will become second nature. As an affiliate marketer communicating and more importantly motivating your customer to buy will be essential to your success.

Here are a few ad writing tips to help you get started:

Do Your Market Research and Know Your Target Market

Successful copywriters know exactly whom they’re writing for before starting. Keep that thought uppermost in your mind as you write and never deviate from that objective. Have a clear picture of what your target person is thinking, how he/she feels and what need or problem you can solve for them. By doing this you will provide a foundation for building a solid client base.

Headlines That are Attention Getters

Use headlines as guide posts throughout your presentation. Your main headline should be in bold, large letters to grab the reader’s attention. It is the headline which has to define the core problem to be solved or main solution your prospect wants to find. Use a benefit-focused headline which explains in powerful detail how you can help solve the customer’s problem. Follow up with sub-headlines throughout the copy to keep the reader intrigued so he/she will keep reading.

Use Simple Clear Language

Online writing has to be simple, clear, and to the point. You are not writing an essay on philosophy or a political speech. No fancy words, just clean simple sentences will do just fine. Your style should be casual and needs to convey emotion and a clear purpose. You need to write just like you speak, as though you’re sitting down with a friend and chatting over a nice glass of wine …no fancy words and long lists of boring descriptive adjectives that will put everyone to sleep!

Be Truthful and Persuasive

There is a balance between believing in your product and being honest about its short comings. Be very clear about what works and what doesn’t. Your customers want to hear from other unbiased people who have used your product. Include customer testimonials. Testimonials can be tricky so include the person’s full name, city, state, website URL and if possible, a picture of that person. The more information your testimonial includes the more persuasive and believable it will be to your customer.

Keep Your Customer in Mind at All Times

Effective copywriting is concerned with the needs of the customer. You shouldn’t be part of the process or the focus of attention. That doesn’t mean you disappear entirely. You may need to add a little personal information about yourself in order to gain trust and to explain why your customer should trust you. But bear in mind that as far as the customer is concerned, it’s all about what you can do for them. The most effective copy is written from the customer’s vantage point. There should be all "you’s" and no I’s in your copy.

Call to Action

The point of the whole exercise is to tell your prospects what you’ve got; tell them how it will benefit them; and then most importantly, tell them what to do about it. If you want them to click over and purchase your dog grooming product, say so, and say so in a clear way which promotes all the benefits of your products. For example, "Click here to learn how you can groom your pet easily and with no nicks or tugs that hurt it." Be precise in your wording and always include a clear call to action.

Writing Ad copy can actually be fun and informative. So take the time to learn how to do it and have some fun while you’re doing it. You learn things about your product and your target market as you research and write so it is a process that benefits everyone. The more you write the better you’ll get and the more successful you’ll become. So go for it and enjoy.

May Your Travels Be Prosperous!

Over the past 25 years Claude Pelanne has worked in a series of startup ventures including some of the first commercial webcasts. He is an internet marketer and serial entrepreneur. Feel free to distribute this article in any form as long as you include the resource box.

For tips and resources to get into internet marketing visit cpelanne and claudepelanne.

By Claude Pelanne Published: 9/4/2008

Here’s my response, along with some information on what it takes to be successful as an affiliate marketer and tips on how to make affiliate marketing work for you as an online home business. You may not think that having a home business provides as much security, but you won’t get laid off and you won’t be called back into the office, and you should almost always get along with the Boss. In my mind, all of this makes the idea of starting a home business all the more appealing. There are thousands of work at home jobs and home business opportunities on the Internet.

After a LOT of research, as well as plenty of trial and error, I have learned some very important things to look for in home businesses, work at home jobs, affiliate programs and all the other types of work at home business opportunities. My preferred niche is in affiliate marketing, this vs. traditional marketing is by far easier and more lucrative in the long run. You can build a higher residual and passive income this way. My opinion, of course, but try it out for yourself and see that I know what I am talking about.

Useful Tips

1) Starting a successful online business begins with research.

Look into every aspect of your business, Are you going to need inventory, storage, up front money? Websites, domains, and hosts are very important factors in research! The wrong web host and you are doomed from the beginning*. Write it all down so you can look back from time to time. Research your niche, by that I mean what kind of business would best suit you and your needs. What are you good at? Think about this question before you go any further and write down your answers so you can research them.

2) Websites, domains, and web hosts are crucial in your success.

Like I said above*, Most Internet businesses, that have a drive to succeed, focus all of their time and resources on building a great site, and then trying to drive tons of traffic to that site. I recommend staying away from Free web hosting for a business , Most free hosting has drawbacks such as they reserve the right to place ads of all kinds on your site, this looks very unprofessional and will make you lose business in the long run, so beware, free isn’t always good. Check out reviews on the host of your choice to make sure they have good credibility standards on the internet. I personally recommend Host 4 Profit as they have always had great customer service, and they, to my knowledge, are rarely if ever down like some hosts I’ve ran across in the past. Anyway, research this one immensely.

3) One of the biggest key factors in building a successful online business is traffic. Only after you have chosen the right name and host for your business should you move to this step. There are many Free ways to get traffic on the web; Articles, blogs, free advertising sites there are plenty of, traffic exchanges like Traffic Swarm, Traffic G, etc. Making sure you get enough backlinks to your site makes the Big difference. Search engines like Google, Yahoo, MSN will not pick you up if they can’t find you. Make your website available to be found by getting your link on everything you can, but always staying within the rules of advertising, otherwise you do more damage than good to your business. If you have NO traffic, you have NO sales. No sales equals No Business. You see the effect here.

4) Perseverance, it’s not something you can find online it’s something you have to find within. I know you’re thinking now why did I put that in there. Perseverance is what you will need most when you start and try to maintain an affiliate marketing online business. When you work at home you get to set your own hours and granted you can even work while still in your PJ’s but at home there are constant distractions to stop you from staying on task. Someone will stop by, the kids will start fighting, emergencies arise, the phone never stops ringing, etc… You name it, it will be sure to happen. This is why perseverance is in my top 10 tips to maintain a successful online business. You must make it a point every night before going to bed to make a ‘to do’ list for the next day concerning your business. This strategy has helped me most of all and it keeps me on task.

Quote of the Day:
"Any Statement made after the phrase ‘I AM’ has power, whether positive or negative, it will have power"

To Your Success and Happiness In your NEW Life!

Copyright © Tabitha Palmer