Archive for December, 2008

Michael Rasmussen’s new video course “Email Promos Exposed”

Have you ever been faced with the task of having to write an email promotion to your list, and then realized that you didn’t know what to say or how to say it?

Michael Rasmussen’s new video course "Email Promos Exposed" promises to solve that problem for you by walking you through the actual process of creating killer email promos step-by-step.

****************** If you’re in a hurry, just go ahead visit this URL to get instant free access to these videos: Email Promos Exposed

I decided to see if Michael’s videos live up to their promise by trying them out myself. Here’s what I found:

************************************************* Overall Quality *************************************************


The first thing I noticed when I opened up the first video was the stunning production quality. He used Camtasia Studio for the production, which is now the industry standard for creating high-quality screen capture video products. The audio is near studio quality, and the graphics are very professional. These videos were made by someone who KNOWS what he’s doing. Well done!

I also liked how Michael divided the videos up by section, and then again by sub-section. For example, one video is all about the subject line, and then there are different parts of that video that each cover a certain area of crafting a killer subject line.

Now let’s move onto…

************************************************* THE ACTUAL VIDEOS *************************************************

Here’s a brief summary of each video. Obviously it’s impossible to list every single thing here, but I want you to get a feel for what each one covered, and how well it covered it.

********************* If you’re in a hurry, just go ahead visit this URL to get instant free access to these videos:

 Email Promos Exposed

This video served as an introduction to the whole course. You get to see a picture of Michael in his every day life, and he establishes his credibility right up front by talking about some of his massive successes online. He even provides proof of credibility by displaying two checks in the amount of $50,000 and $25,000 which prove that, when it comes to the subject of making money with email promos, he knows his stuff.

This is a good lesson for anyone to get. Whenever you’re teaching people how to do something, it’s good to establish your credibility up front, so that there’s no doubt about whether or not you’re qualified to talk about the subject. Most product developers either skip or minimize this step.

VIDEO 2 – BEFORE YOU WRITE THE PROMO

This video talks about some things that no other marketer has bothered to mention. You’ll learn things like:

* The mindset you need in order to write a killer promo

* The different tools you need before you get started

* How to keep your emails laser-focused

* How to create an outline that practically writes the email for you.

This was a fantastic video, and did a good job of kicking things off.

VIDEO 3 – THE SUBJECT LINE

I liked this video, because it talked about one of MY biggest weaknesses when it comes to writing email promos… the subject line. The subject line is a confusing topic, because nobody’s 100% sure what the best tactics are.

Michael breaks it down, and reveals:

* The biggest secret for writing a subject line that makes people insanely curious.

* Techniques for personalizing the subject line.

* Mistakes to avoid when using personalization.

I was surprised to find that I was making some of the mistakes that Michael mentioned in this video, but now I know better.

VIDEO 4 – THE OPENING

This is where a lot of people slack off when writing their emails. Michael talks about how important it is to create an opening that is conversational, and then reveals techniques and examples on how to do that.

He also reveals:

* How to get people to keep reading your email once they’ve opened it.

* How to make your opening interesting.

* Mistakes to avoid when creating your first few paragraphs.

VIDEO 5 – THE BODY COPY

This is one of the "meatiest" portions of the course, because it reveals techniques that are not widely discussed on the forums, blogs, and in most eBooks. He talks about the importance of keeping your body copy tight and relevant, and then reveals how you can do that. You’ll also learn:

* How to write powerful bullets that make people curious and want to find out more.

* Simple formatting tricks for making your body copy easy to read.

* The secret of "bucket brigade copy" and how to use it in your email promos to force people to keep reading.

VIDEO 6 – THE CALL TO ACTION

This is where a lot of people wimp out in their email promos. They start out strong, but when it comes time to ask the reader to click the link and take action, they don’t know what to say. Michael talks about some of his favorite techniques for making that happen, and also reveals:

* The "magic question" to ask yourself that will make your close much more powerful.

* The secret of the "unanswered question" and why handling this is a surefire way to get people to act right away.

* The structure of a powerful close.

* Mistakes people make when creating their close.

VIDEO 7 – CREATING AN EFFECTIVE P.S.

Some people say that the P.S. is one of the most important parts of the email, because it is often the one thing that gets people to click the link at the end. In this video, Michael talks about:

* Why you should including a P.S. at the end of your email.

* The 4 different kinds of P.S.’s you can use (this section was a real eye-opener for me).

VIDEO 8 – COMMON MISTAKES PEOPLE MAKE

I loved this video, because it showed me some mistakes that I was making that I wasn’t even aware of. Unless you’re a seasoned pro, you’re probably guilty of some of the things that Michael talks about in this video as well, and that’s why it’s so valuable. I’ve shaved years off my learning curve, because now I can avoid some of the costly mistakes that I was bound to make in the learning process.

VIDEO 9 – HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS

This video alone is going to make me a lot of money. Why? Because I used to only send out one email promo for each affiliate promotion I was doing. Michael showed me in this video how important it is to send a follow-up promotion, and he showed me exactly how to do it. He covered things like:

* The psychology of follow-up email promo’s.

* The 2 main types of follow-up promos that make the most money.

* How to overcome readers’ objections in your follow up emails.

* The 2 most common mistakes people make when writing follow-ups and how to avoid them.

VIDEO 10 – HOW TO WRITE BACK END EMAIL PROMOTIONS

Every marketing guru out there says that the REAL money is on the back end. I’d have to agree with them, but the problem is… most people have no idea how to set up a back end system that makes money. This video will teach you how to set up an automated back end that’s loaded with killer promos that make you lots of cash on autopilot. He reveals things like:

* The big difference between regular and back end email promos.

* How to prepare a back end promotion sequence.

* Common mistakes people make when creating back end email promos.

VIDEO 11 – CREATING AFFILIATE EMAIL PROMOTIONS

This could be the most important video of the entire package for a lot of people, because most people email their list to promote other people’s products as an affiliate. Let’s face it, if you only have 3 products, can you really afford to only email your list 3 times a year? They’ll get bored hearing about the same old products over and over again. This video sheds some light on how to create killer affiliate promos. Michael reveals things like:

* The two main types of affiliate promos.

* What makes affiliate promos different than regular promos (and why ignoring this huge secret could cost you big money).

* Michael’s favorite tactics for creating affiliate promos that no one else is doing.

* 3 different ways to add scarcity to your affiliate promos (this is the most important section of the video, so make sure you watch it over and over again).

************************************************* CONCLUSION *************************************************


As you can see, Email Promos Exposed really packs a lot of punch! Most of the courses out there offer only watered down, weak content. Not this one! These videos are going on my "A-list" for a long time.

I’ve already watched them twice, and plan on reviewing them every couple months to make sure that I have the principals, techniques and tactics burned into my mind.

If email marketing is an important part of your business (and in my opinion, it’s the most important part of ANY online business), then you owe it to yourself to check out Michael’s exciting new videos, Email Promos Exposed.

Here’s the URL where you can get instant free access to the videos right now:
Email Promos Exposed


Robin

The Web’s Best-Kept Traffic Secret

Did you realize that thousands of website operators use a simple technique to generate targeted visitors to their websites without paying a dime in advertising? It’s true.

In fact, the technique works so well that many of them don’t want you to discover how they get those thousands of website visitors and make so many sales on virtual "auto-pilot."

Their method?

Creating tightly focused articles other people publish in their ezines (online magazines and email newsletters) and post on their websites. This method rates so powerful that some even call it "the web’s best kept traffic secret."

Now, you may ask, "Why would an ezine publisher or website owner publish my articles for their subscribers?" The answer: Content!

Over a 100,000 ezines and newsletters operate on the web (along with millions of websites) covering everything from pets and cooking to investments and real estate. Many of them need tightly focused content and they simply can’t produce all of it themselves.

Look at it this way… it’s the same reason newspapers use the Associated Press. Individual newspapers often can’t afford staff writers to cover every story, so they accept articles from outside their organization.

You can do the exact same thing for various ezines and websites catering to your niche audience!

You can get valuable publicity — exposure you often couldn’t even pay for if you wanted to — by providing valuable, content-rich articles in exchange for a byline and a link to your website (called a "resource box")!

The following represent only a few of the enormous benefits of writing and distributing simple articles online:

** Attain "Expert" Status **

Let’s face it! In the eyes of virtually everyone who reads your articles you rank as the "expert" on the subject.

Just look at people who write newspaper columns. You may disagree with their viewpoints, but they still have an elevated status in your mind compared to the "average Joe" off the street.

** Pre-sell Website Visitors **

If your article appeals to a niche audience hungry for more information on a very focused subject, you actually pre-sell them better than any sales pitch. In their minds, you’ve already delivered content they really want so when they click over to your site you already have a "reputation" in their minds.

 ** Traffic Lasts Longer **

Even though the Internet changes very quickly, webmasters are usually very slow to remove content from their sites.

Once you get an article posted on another person’s website, you have an excellent chance of that article staying  here for weeks, months, even years.

** Increase Links To Your Site **

In a recent search I found just a dozen of my articles posted on over 813 different websites! Not only do those postings bring me traffic, but they also help my search engine positioning because of my increased "Link Popularity."

** Builds Your Affiliate Base **

Fact: Affiliates always take the path of least resistance.

If you provide excellent articles they can easily post on their sites or copy and paste into their ezines, your affiliates will promote you more often and more effectively compared to those who don’t give them tools.

Plus, as you make more sales and publish articles, other people will see you providing excellent tools and will want to sign up as your affiliate so they can use them too!

** Build a Huge "Opt-In" Email List **

You can use articles to build up a huge list of subscribers by simply compiling several articles into a series and delivering them at preset intervals.

Often called a "mini-course," this technique allows you not only to prove to your subscribers that you deliver great information, but enables you to capture their name and email adress so you can send them articles and special offers in the future (with their permission).

** Requires No Special Skills **

People often think they need to be a "writer" in order to publish articles, but that’s not true!

FACT: If you have a passion for a subject and can talk and explain things like you would to a friend over a cup of coffee, you can write articles people will love to read.

So if you operate a website selling virtually any type of product or service (whether your own or as an affiliate), publishing and promoting with articles should rank high on your list of traffic generation strategies.

No other method of generating targeted traffic to your website provides the quality, quantity and steadiness of traffic in such a simple, straightforward, and cost-effective manner.

—-

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook, "Turn Words Into Traffic," that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate link!

Go Here For More From Jim=> turnwordsintotraffic

      – by Jim Edwards

(c) Jim Edwards – All Rights reserved

    http://www.thenetreporter.com

 

Why You Should Cloak Your Links? – Considerations

Why You Should Cloak Your Links? – Considerations

If you have been doing affiliate promotion for quite lots of time already, you will discover that most the affiliate links that you will get from the merchant tends to be extremely long and ugly. If you are going to just use this link directly to advertise, it will not look cool and specialist. This article will give details why you must shorten and cloak your affiliate links.

There are 2 reasons why you must do this step. The 2 reasons are:

1. Affiliate Links tend to be long and ugly. You will face a problem if you are going to use the original link through the email. The longer links will tend to ‘break’ or ‘text wrap’. some potential buyers will not go through the hassles of cutting and pasting the links themselves if your links isn’t instantly clickable within the email.

2. some people will not the idea of clicking on a evident affiliate link as they will feel that there are 3rd party generating income off them. There will also be lots of dishonest affiliates and cheapskates out there who will exchange your affiliate ID with their own affiliate ID. You definitely don’t want to lose your commissions.

These are the 2 extremely big reasons why you must shorten and cloak your affiliate links. The good thing is that you don’t need to purchase expensive software in order for you to shorten and cloak your affiliate links. You can go to www.tinyurl.com to cloak it (but this is not recommended). The adviced thing is to use a professional affiliate link cloaking software.

Do repeatedly remember to cloak your affiliate link prior you do any marketing.

By: AmeriHoo

Article Directory: http://www.articledashboard.com

Affiliate Marketing: 3 Necessary Tools For The High Rolling …

What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business.

Although affiliate marketing is touted as one of the easiest and most effective ways to earn money online, it is not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way he can. He should also maximize the potential to earn by utilizing the right tools necessary for a successful Affiliate Marketing business. We have consulted some of the most successful affiliate marketers in the business and below are the top three necessary tools for a successful affiliate marketing business.

Important Tool #1: Your Own Website

The most important and indispensable tool in Affiliate Marketing is your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Your website is the jump off point of all your marketing efforts. Thus, you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on the links to the products and service you are promoting and make a purchase. Therefore, you must first concentrate your efforts in building a website that will cater to what your prospects need.

The most important thing you should consider is that almost all web users go online to look for information, not necessarily to go and buy something. Above all else, make your website full of original, relevant and useful content. People will love articles that are appealing and helpful. Keep in mind that, in the internet, content is still king and good quality content will not only build your credibility, it can also help you achieve a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you a more trustworthy endorser of the product or service you promote. Establishing a good reputation is a good step in building up a loyal consumer base.

Important Tool #2: Incentives

Competition is extremely tight in the internet world. You must always be one-step ahead of your rivals to ensure that you capture a significant share of your target market. Therefore, you must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting. Building an opt-in email list is one of the best ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free softwares, access to exclusive services and other freebies that will be helpful to your prospects.

Important Tool #3: Link Popularity

The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most important entities in the internet world. Attracting people to your site should be the first step you should carry out. Do everything to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign.

One of the best ways to do this – at no cost at all – is by submitting articles, with your website’s link at the resource box, to e-zines and free article sites. You will not only gain exposure, you will also have the opportunity to advertise for free, just include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Make your articles original, relevant and useful so that more websites will pick it up and post it.

These are but three of the many tools that an affiliate marketer can use to maximize earning potential. The possibilities are endless and are limited only by your imagination, creativity, resourcefulness and determination. You can always explore other ideas and adapt other strategies, which you think might help you become a high rolling affiliate marketer.

By: Nicholas Tan

Article Directory: http://www.articledashboard.com

Nicholas Tan has been involved in Article Writing, providing Free Articles, Internet Marketing, SEO, Adwords, & Adsense for more than 5 years and designs and develops websites. Submit your free articles and get your articles noticed! Get your Free Articles here! Submit Articles! We provide free articles and information. Check us out at Free Articles!

Affiliate Marketing – the very basics

What is Affiliate Marketing?

It is a very popular business model to follow because it is probably the lowest cost method of starting an Internet Business.

The concept called Affiliate Marketing is very simple in that you sell or promote someone else’s service or product in return for a commission or fee.

This business model exists in many forms, and are commonly called Affiliate Programs. You join the Affiliate Program that the Merchant is operating that is selling the particular product you are interested in promoting. The most common types of programs are as follows:

1. Pay per click – commission will be paid by the merchant for each visitor to his website.

2. Pay per lead – you are paid for each lead delivered to the merchant’s website.

3. Pay per sale – you are paid for each sale completed at the merchant’s website.

Each one of the above returns a certain payment for delivering the click, lead, or sale. By far the largest number of businesses online work on the Pay per Sale system.

Many Internet Marketers will guide the beginner into Affiliate Marketing because it is considered to be the simplest business model to get started as well as develop. It is also considered to be the cheapest method of starting your Internet Business.

Your prime costs will be in the promotion of the product or service. All the costs associated with the product, sales page, delivery, after sales service, as well as the merchant services set up and costs, will be to the merchant’s account.

When starting your internet business through affiliate marketing there are five steps to follow to ensure success:

1. A niche market is your first target – one that preferably interests you and is large enough for you to expand your business within it.

2. Find what is deficient in the current market, a product or service, or possibly a problem that needs resolving.

3. Research the available affiliate products and services for something that will rectify the deficiency or solve the problem.

4. You must promote the product or service.

5. It helps if you have a website of your own which allows you to pre-sell the product before redirecting the visitor to the merchant’s sales page. Your own website can also start generating your own opt-in list.

The requirement for your own website is something that needs careful attention as it will be the way to develop and grow your own targeted list to which you can promote other affiliate products and grow your business.

The one objective that you will need is to create a trusting relationship with your customers as well as your partners. Whether it is Affiliate Marketing, or any other business model that you base your business on, it is of paramount importance to create this trust. Honesty is the key word to be remembered when dealing with potential customers because after a short time they will come to rely on your judgment will start, then continue to buy upon your recommendation.